VP Worldwide Sales and Marketing Sal Cobar at Sigma Designs

Placement Announcement

About Sal

Sal Cobar previously served as Vice President of Worldwide Sales of Silicon Image. Prior to that, he served as Silicon Image’s Senior Director, Strategic Accounts and Americas Sales, where he was instrumental in developing and spearheading the company’s overall strategic account sales initiatives as well as leading the Americas sales team. Prior, Sal held several strategic sales and marketing positions during his 12-year tenure at Sun Microsystems. In those positions, Sal had management and executive responsibilities for engineering, operations and the creation and execution of new markets for network-based thin client technology. Before Sun, Sal was at Xerox Corporation in roles of increasing responsibility. Sal holds a BS in Systems Engineering from San Jose State University and a MBA in Marketing from Golden Gate University.

Sal Cobar, VP Worldwide Sales & Marketing

June, 2010. Lonergan Partners is pleased to announce that Sal Cobar has been named Vice President of Worldwide Sales of Sigma Designs.

About Sigma Designs

Sigma Designs, Inc. provides integrated system-on-chip solutions (SoC) for the Internet protocol television (IPTV), connected media player, consumer and industrial audio/video, and connected home technologies markets primarily in Asia, Europe, and North America. Sigma Designs was founded in 1982 and is headquartered in Milpitas, California.


Sigma Designs is the fastest growing company in the IPTV market. Sal will have enormous impact on the way Sigma Designs performs in this dynamic market.

Dotty Schaffer, Partner, Lonergan Partners

This is the right time to deliver on video processing and connectivity for the consumer markets. I want to thank Lonergan Partners for presenting me to Sigma senior management. I was very impressed with the speed of the engagement; from the initial qualification discussions to final offer it was only two weeks—a record time in my book.

Sal Cobar, VP Qorldwide Sales & Marketing, Sigma Designs