Co-Founder & VP, Product Development Anna Anisin at Passare

Placement Announcement

About Anna

Prior to joining, Anna Anisin served as CEO of 4Sync, the fastest growing cloud storage provider of 2012. Prior to that Anna headed her own product development-consulting firm, successfully advising a broad range of businesses, from start-ups to Fortune 500 companies.

Anna holds a bachelor’s degree in business management from Dominican University of California.

Anna Anisin, Co-Founder & VP, Product Development

May 21, 2013. Lonergan Partners is pleased to announce that Anna Anisin has been named Co-Founder and Vice President, Product Development at Passare. The search was led by Mark Lonergan.

About Passare

Passare.comis an A-round funded start-up that will disrupt the funeral planning space and offer simple solutions to people in their time of greatest need. Lonergan Partners worked together with owners from some of the largest funeral homes in the United States to hire the founding team for this exciting start-up. will provide online services to help families manage end-of-life planning activities via an intuitive platform and seamless user experience. Working closely with top funeral homes, will become a trusted advisor that helps ease the burden these families face when dealing with funeral and burial details, travel planning, mourner communications, and event planning.


Selecting a founding team for stands out as one of the most satisfying projects I have ever completed. Anna and Founder & CEO Charles Picasso, whom we also placed, are two of the top leaders in the global online market.

Mark Lonergan, Founder and Managing Partner, Lonergan Partners

I’m excited to work on a product that will have such a positive and revolutionary impact on both consumers’ lives and the marketplace. I am happy to say that this project has become more of a mission than a job.

Anna Anisin