David is a seasoned software-marketing executive with 20+ years experience and a specialty in start-up software company turn-arounds, having worked with many of the most innovative and influential software companies in the world. Prior to joining CloudPassage, David served as vice president of marketing for mobile application intelligence software company Apteligent (formerly Crittercism), where he led marketing turn-around efforts and all aspects of re-branding for the company. Earlier in his career, David held senior marketing positions at Oracle, Autonomy, BigFix and Moka 5, among others. David has a BA from Vassar College.
October 10, 2016. Lonergan Partners is pleased to announce that David Appelbaum has been named Chief Marketing Officer at CloudPassage. The search was led by Alex Zakupowsky and Mark Lonergan.
CloudPassage Halo is the world’s leading agile security platform that provides instant visibility and continuous protection for servers in any combination of data centers, private clouds, and public clouds. The Halo platform is delivered as a service, so it deploys in minutes and scales on-demand. Halo uses minimal system resources; so layered security can be deployed where it counts, right at every workload—servers, instances and containers. Leading enterprises like Citrix, Salesforce.com, and Adobe use CloudPassage today to enhance their security and compliance posture, while at the same time enabling business agility. Headquartered in San Francisco, California, CloudPassage is backed by Benchmark Capital, Lightspeed Venture Partners, Meritech Capital Partners, Tenaya Capital, Shasta Ventures, Musea Ventures and other leading investors.
David brings us an impressive record of highly successful and award-winning marketing campaigns from some of the most influential software companies in the world. His strengths in strategic, creative, and integrated marketing along with his proven ability to rapidly scale demand for companies like Oracle and BigFix will be a tremendous asset to elevating the CloudPassage brand as we continue our fast-paced growth in the exponentially expanding cybersecurity market.
CloudPassage is delivering a truly disruptive solution for cloud workload security and has already gained traction with more than a hundred large enterprise customers. In addition, I’m joining a team of very experienced executive and technology leaders, each of whom has a record of successfully scaling late stage startups. Together, we have a remarkable opportunity to build a great company.
David is an exceptional marketing executive who will bring a creative and customer-centric approach to communicating CloudPassage’s mission. We are excited about the immediate impact he will have.