CEO Corner

Clayton Christensen’s Milkshake Marketing Concept for Failsafe Product Launches

Chief Executive Magazine -

About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation mechanism, according to HBS professor Clayton Christensen. It's time for companies to look at products the way customers do: as a way to get a job done.

The post Clayton Christensen’s Milkshake Marketing Concept for Failsafe Product Launches appeared first on ChiefExecutive.net | Chief Executive magazine.

Why Consumer Products Company CEOs Should Be Focusing on the Hispanic Market

Chief Executive Magazine -

It’s no secret that the growing Hispanic population in the United States is having a huge impact on this country. Tomorrow’s markets will present CPG companies with exciting new challenges in addressing the new American consumer. CEOs of consumer products companies should be ready.

The post Why Consumer Products Company CEOs Should Be Focusing on the Hispanic Market appeared first on ChiefExecutive.net | Chief Executive magazine.

Executives Optimistic About U.S. Economy in 2015, According to Deloitte Survey

Chief Executive Magazine -

Most executives (87.8 percent) expect the U.S. economy to grow in 2015, according to a recent Deloitte poll.  Increased corporate capital investments are expected to have the biggest positive impact on the U.S. economy in 2015 (24 percent) and M&A activity is expected to increase (47.3 percent).

The post Executives Optimistic About U.S. Economy in 2015, According to Deloitte Survey appeared first on ChiefExecutive.net | Chief Executive magazine.

Want to Reduce Business Costs? Here Are 10 Areas to Start With

Chief Executive Magazine -

The general rule of business is to control costs, increase revenues, and maximize profit. Simple, but difficult to implement in weak economic times as well as in recovering economic times, such as we are experiencing now in the United States.

The post Want to Reduce Business Costs? Here Are 10 Areas to Start With appeared first on ChiefExecutive.net | Chief Executive magazine.

The Books That Changed the World’s Best Business Brains

Chief Executive Magazine -

At the foundation of many business empires is a well-stocked library. From Warren Buffet to Donald Trump and Bill Gates, the world's best business brains have been inspired and transformed by books that not only address the business of making money, but of managing time, ethics and morality in business.

The post The Books That Changed the World’s Best Business Brains appeared first on ChiefExecutive.net | Chief Executive magazine.

How to Determine Whether Reshoring Is Right for Your Business

Chief Executive Magazine -

Everyone is talking about reshoring these days. Last week, there was an entire conference dedicated to the subject at Mississippi State University. In attendance was the Mississippi Merchandise Manager for Walmart, who said, “We have made the commitment that in the next 10 years, we are going to purchase an additional $250 billion of U.S. manufactured goods.”

The post How to Determine Whether Reshoring Is Right for Your Business appeared first on ChiefExecutive.net | Chief Executive magazine.

Live Data Is Improving Efficiency and Productivity on the Shop Floor, but There Are Challenges

Chief Executive Magazine -

Factory equipment is becoming increasingly Internet-enabled (part of the much referenced “Internet of Things” or “IoT”), and digital technology is helping engineers improve turnaround and uptime, while giving companies more tools to improve delivery time forecasting and saving hundreds of thousands of dollars in production waste, loss productivity and energy.

The post Live Data Is Improving Efficiency and Productivity on the Shop Floor, but There Are Challenges appeared first on ChiefExecutive.net | Chief Executive magazine.

Toyota Is at a Crossroads With its Prius Franchise

Chief Executive Magazine -

Toyota defined the electric-vehicle market with the Prius hybrid when the company introduced the car to the United States in 2001. But now it’s Tesla that sets the pace in the global electrified-vehicle market, and Prius sales actually are falling.

The post Toyota Is at a Crossroads With its Prius Franchise appeared first on ChiefExecutive.net | Chief Executive magazine.

Manufacturers Grow Confident as They See Rising Demand

Chief Executive Magazine -

CEOs on the ground floor of American manufacturing are growing increasingly optimistic as they see the U.S. economic recovery beginning to attain firmer ground, and the incremental improvement is resulting in stronger projections for sales of factory equipment as a result.

The post Manufacturers Grow Confident as They See Rising Demand appeared first on ChiefExecutive.net | Chief Executive magazine.

After Acquisition, the CEO of OpenTable Discusses the Benefits of Having a Parent Company

Chief Executive Magazine -

As CEO of OpenTable, Matthew Roberts led the dining reservations’ company through a 2009 IPO, its $2.6 billion sale to the Priceline Group in July, and now he’s helping to orchestrate the company’s expansion from a primarily local-oriented restaurant-transactions company into a global dining experiences company that hopes to be front of mind for travelers in the U.S. and internationally.

The post After Acquisition, the CEO of OpenTable Discusses the Benefits of Having a Parent Company appeared first on ChiefExecutive.net | Chief Executive magazine.

Austin’s Best CEOs Dish on Who Would be Their Dream Person to Hire

Chief Executive Magazine -

What if you could hire one of America's greatest business leaders from any time period? Would it be a successful self-made entrepreneur, or maybe a former U.S. president? That was the question Austin Business Journal posed to the 2014 Best CEO award winners, who were honored at an awards ceremony Sept. 28 at the Driskill Hotel.

The post Austin’s Best CEOs Dish on Who Would be Their Dream Person to Hire appeared first on ChiefExecutive.net | Chief Executive magazine.

Pages

Subscribe to Lonergan Partners aggregator - CEO Corner