CEO Corner

How Bob Iger Remade the House That Walt Built

Chief Executive Magazine -

Even iconic brands need fixing from time to time. But instead of the easy fixes, Bob Iger played the long game by addressing Disney’s cultural issues head-on with a three-pronged strategy, making it a stronger, more profitable company with greater depth in its overall brand. The takeaway for CEOs is that, yes, culture—and persistence—matter.

Five Best Fun Cars for CEOs

Chief Executive Magazine -

You’ve worked long and hard and you deserve to enjoy the fruits of your labor. Buying a fun, weekend car is one obvious way to do that. Never mind what they might think at the office. This is for your precious personal time. Once again, we have teamed up with car shopping website Edmunds.com and its Editor-in-Chief Scott Oldham to offer you an intelligent range of new or recently refreshed selections.

How to Reignite Financial Performance by Empowering Your Employees

Chief Executive Magazine -

You’re halfway through the year and the company’s financial performance is below plan. You need to act! The most common response is to cut costs to improve the bottom line and/or fire or reassign a senior executive to create a sense of urgency. These actions create disruption and distraction at a time when the organization needs to be aligned and focused. There’s another approach.

Golf is Good for Business, but CEOs Should Tread Lightly When Wearing Those Spikes

Chief Executive Magazine -

There’s a lot of hand wringing in the golf business these days about the persistent slide in the number of golfers in America and the implications of the long-term financial descent of the game. But business can still be done on that increasingly lonely golf course, and many CEOs and business owners are using the green for leverage this summer.

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