CEO Corner

How CEOs Influence Employees’ Political Views

Chief Executive Magazine -

Staff commonly look up to their CEO for leadership and guidance when it comes to carrying out day-to-day work functions and advancing their careers. So it may come as little surprise that CEOs hold sway over other parts of their lives, too—even how they vote.

The post How CEOs Influence Employees’ Political Views appeared first on ChiefExecutive.net | Chief Executive magazine.

Could McDonald’s’ Zero-Margin Advertising Deal with Omnicom Completely Change the Ad Game?

Chief Executive Magazine -

When McDonald’s decided to consolidate its nearly $1 billion annual advertising business with Omnicom Group in late summer, severing its relationship with longtime incumbent Leo Burnett, the restaurant giant reportedly required Omnicom to sign a contract that went well beyond the usual agency concessions. Industry buzz was that Omnicom must now create a new agency dedicated to the account and move its headquarters to Chicago.

The post Could McDonald’s’ Zero-Margin Advertising Deal with Omnicom Completely Change the Ad Game? appeared first on ChiefExecutive.net | Chief Executive magazine.

3 Tips for Ensuring You Have the Right Data Specialist on Your Team

Chief Executive Magazine -

As a CEO, you understand the importance of anticipating customer needs, and the corresponding need for gleaning insight from a torrent of data. As a result, like other business leaders, you likely value analytics more than ever today.

The post 3 Tips for Ensuring You Have the Right Data Specialist on Your Team appeared first on ChiefExecutive.net | Chief Executive magazine.

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