CEO Corner

Is Your Sales Strategy Properly Aligned With Your Business Strategy?

Chief Executive Magazine -

Is there a misalignment between your company’s sales strategy and your business strategy? Perhaps you are driving toward significant growth, but your sales force is chasing small accounts that will never result in enough revenue for your company to achieve your goals. Or, maybe your sales team is focusing their efforts on landing large accounts when your business strategy is to grow by diversifying your client base with multiple smaller accounts. Either way, a misalignment between your sales strategy and business strategy results in lost growth opportunities for your organization.

The post Is Your Sales Strategy Properly Aligned With Your Business Strategy? appeared first on ChiefExecutive.net | Chief Executive magazine.

Strong U.S. Dollar Has American Manufacturers Caught in a Tough Financial Spot

Chief Executive Magazine -

This is a typical paradox for American businesses right now, particularly manufacturers. They're stuck in the middle between European companies that want a discount to make up for the strong dollar and American companies that want a discount because European suppliers are able to make them a better offer. What's a U.S. CEO to do?

The post Strong U.S. Dollar Has American Manufacturers Caught in a Tough Financial Spot appeared first on ChiefExecutive.net | Chief Executive magazine.

How to Keep Family Dynamics From Derailing a Succession Plan: 3 Tips for CEOs

Chief Executive Magazine -

Family businesses face unique challenges when transitioning from one generation to the next. The struggle to protect family and business interests requires a thoughtful strategy, and succession is even more difficult if there is no clear candidate to lead the business.

The post How to Keep Family Dynamics From Derailing a Succession Plan: 3 Tips for CEOs appeared first on ChiefExecutive.net | Chief Executive magazine.

Five Solutions for Overcoming ‘Continuous Improvement’ Challenges

Chief Executive Magazine -

Generating results from continuous improvement can be harder than expected for many organizations, partly because there are some challenges most organizations encounter where your intuitive responses can actually prevent you from succeeding. Here are five of solutions to help you overcome them.

The post Five Solutions for Overcoming ‘Continuous Improvement’ Challenges appeared first on ChiefExecutive.net | Chief Executive magazine.

Six Ways to Prevent Big Data From Damaging Your Business

Chief Executive Magazine -

Big Data offers a multitude of opportunities to connect with customers in amazing new ways. Vast quantities of customer information are now flowing into businesses from social media, smartphones, bots, GPS devices, cameras, appliances, and satellites, and increasingly sophisticated computer algorithms are attempting to turn it all into actionable intelligence. Amid all the excitement, it should not be forgotten that few business people—even C-level executives—truly understand what a revolutionary force Big Data is, or the disruptive threat it represents for businesses of all kinds.

The post Six Ways to Prevent Big Data From Damaging Your Business appeared first on ChiefExecutive.net | Chief Executive magazine.

How Aetna CEO Brings Health and Healing to Workplace

Chief Executive Magazine -

Before Mark Bertolini became CEO of Aetna, he almost died on a family ski trip. While recovering, he looked for alternative ways to manage the pain, reports "CBS This Morning" co-host Gayle King. Bertolini found healing in yoga and meditation, and that inspired him to bring a new mindset to one of the nation's largest health insurance companies.

The post How Aetna CEO Brings Health and Healing to Workplace appeared first on ChiefExecutive.net | Chief Executive magazine.

7 CEOs Net $700 Million in Dividends Alone

Chief Executive Magazine -

There are seven CEOs in the S&P 500, including Richard Kinder of energy pipeline company Kinder Morgan, Stefano Pessina of drugstore operator Walgreens Boots Alliance and Ralph Lauren of his namesake apparel maker that hauled in nearly $700 million collectively in 2014 – just from dividends, according to a USA Today analysis of data from S&P Capital IQ.

The post 7 CEOs Net $700 Million in Dividends Alone appeared first on ChiefExecutive.net | Chief Executive magazine.

5 Lessons On Innovation From Modern-Day Explorers And Adventurers

Chief Executive Magazine -

The highly constrained and extreme circumstances that explorers face provides a fertile ground for the birth of the most cutting-edge technologies—and the fact that lives are at stake means these technologies cannot fail. Remarkably, the discoveries that happen here end up more often being widely applicable than from any other source, and many of them—think GoPro—have become multibillion-dollar companies alone.

The post 5 Lessons On Innovation From Modern-Day Explorers And Adventurers appeared first on ChiefExecutive.net | Chief Executive magazine.

Surge in R&D Spending Burnishes U.S. Image as Innovation Nation

Chief Executive Magazine -

Corporate spending on research and development rose 6.7 percent in 2014, almost twice the previous year’s gain and the biggest advance since 1996, according to Commerce Department data. The pickup was capped by a 14 percent fourth-quarter surge that signals additional increases are on the way.

The post Surge in R&D Spending Burnishes U.S. Image as Innovation Nation appeared first on ChiefExecutive.net | Chief Executive magazine.

Maximizing Your Online Strategy: What Every CEO Must Know

Chief Executive Magazine -

Over the past few years, there has been a significant shift in mid-market firms’ use of online marketing. More and more firms are looking to online tools like content marketing, social media, search engine optimization, email marketing and more to connect with prospective clients and nurture leads. But why should you, as the CEO, care about online marketing? The reason is, because it  impacts your firm’s bottom line.

The post Maximizing Your Online Strategy: What Every CEO Must Know appeared first on ChiefExecutive.net | Chief Executive magazine.

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